A Skincare Routine for Your Business
Posted by Jackie Ewing on May 31, 2010
Jackie's Skin Care
As I was going through my regular twice daily skincare routine this morning, I thought how I need to apply the same steps to my business. I do my skin care routine so I can care for my skin and help it survive the best way possible in today’s environment. I really want to do the same for my business!
So, here’s a sneak peek into my life and how I apply the same techniques to taking care of my business as I do to taking care of my skin.
1. Cleansing.
Washing my face with cleanser and water, takes away the dirt and debris that has accumulated throughout the day, or night.
Cleansing in my business allows me to remove the dirt and debris that collects in my voicemail,
Does this need some cleansing?
email and paper files. If I have a routine and do it twice a day, I can stay on top of it and not let the crap accumulate and drag on my attention. If I don’t do this step regularly, I get easily distracted and often start down the procrastination road!
2. Toning.
Applying toner to my face both freshens and revives my skin and prepares it for the arrival of the good stuff – moisture. It’s kind of like preparing a surface for painting or varnishing.
I make a lot of lists
Toning my business is when I get my lists done and focus on certain tasks that must be done each day, get them done and prepare my slate for whatever the big project is that day. Without this step, I don’t get nearly as much done in a day. I can wander from task to task not really finishing anything very well.
3. Treating.
While treating my skin isn’t always a daily task, it does happen two or three times a week. Treating can be exfoliation; cleansing masque; hydrating masque or something special to boost my skin.
In my business, these treatments are the purging of all emails, files, junk mail, people and sometimes even clients who are not helping either move my business forward, grow it or enhance it in some way. I have to decide to do this or I may end up running my business by someone else’s rules.
4. Moisturizing.
This final step is what my skin has been cleansed and prepared for. The moisture applied brings
Adding moisture for optimum performance
it back to it’s optimum appearance and performance and, let’s face it (pun intended!), helps me defy time and stay looking so young!
Relating to business, this final step is the constant reading and adding new information to my business. like nutrients and moisture for skin, a business needs a constant influx of new information, exposure to different people and ideas so it can continue to grow and stretch.
As with skincare, if the steps are not done on a regular routine basis, they lose their effectiveness and you go backward a little. But, you can start a routine at any time. So if I do forget a step or two here or there (and, believe me, I do!) I can just start a new To-Do List and get refocused on what I have to do and start from the first step again today.
