Welcome

Welcome to The Edge with Ewing Enterprises – information central on how to effectively communicate with your customers so they keep coming back to you!

While the majority of businesses spend most of their time, effort and hard-earned money on acquiring new customers, there are some businesses out there who know the value of a customer already acquired and who is waiting for you to sell them something else.  Sounds crazy, right? But not so!

If a customer has already responded to your marketing – print, internet, email, radio, etc. – he has decided that he likes what he sees, hears, feels and is willing to part with his hard-earned money to get whatever it is you are selling. So if you treated him well and gave him what he paid you for, the chances are extremely high that he will buy from you again.

Now if you don’t continue to market to him, when he is ready to buy again, the big question is will he remember you? If you are not communicating with him on a regular basis, then he is NOT likely to remember you at all.  Now don’t take offense at that because it is just human nature.  We all forget way more information than we retain.  So it is up to you to stay in front of your customer by regularly communicating with him.  Then when HE is ready to buy, there you are!

Because your customers come from all walks of life and have completely different habits, HOW you communicate with them can have either the desired effect of engaging them and creating a sustainable relationship or it can turn them completely off you and what you have to offer.  We believe that using several forms of media – email, direct mail, social media – will engage different customers in different ways.  Each form of communication on it’s own will undoubtedly create relationships with some customers, but when you use a combination of several you will reach a far broader audience and engage them in their own favorite way.

If you’re not sure that you ARE communicating successfully with your customers, then we need to talk!  We know that you know how important this effective communication is but we also know that with the constant demands on our time, there often isn’t time available to sit down and put together the communications to your customers that would have the best results for you.  This is where we come in. We can take the mundane tasks of this process including pulling your customer data together; writing the emails, the newsletter articles, the direct mail pieces; figuring out the best times to send which piece and to who; and also track the responsiveness of your customers to the various mediums.  Before you know it, you have constant communications going out to your customers and you will wonder why the phones have suddenly started ringing more; why the volume of email inquiries has increased, and so on!

So now you have a solution to this most pressing of problems – take action and DO something about it NOW!

Contact us at 877-389-9220 or at jackie@jtewing.com and we’ll see what we can do for you!